The Cherry Stop was founded in 1995 in response to a growing demand for smaller packages of dried tart cherries and other dried fruits. As demand grew, an airline wanted small bags of dried fruit to offer to their passengers, and our "Berry & Cherry Blend" was born. Situated in the heart of Traverse City, Michigan, the "Cherry Capital of the World," it was clear that demand for this delicious dried fruit would grow, and so could the business of "Bringing Cherries to the World."
We already understood that cherries tasted great and we knew great foods could be complimented with the tartness of the Montmorency red tart cherry. It became the mission of the Cherry Stop to make sure that everyone understood the power of the cherry. Product lines quickly expanded. In 1997, the retail store front for the Cherry Stop opened in downtown Traverse City.
While dried tart cherries were the main staple of
the store, the Cherry Stop also offered jams, jellies and even
condiments like salsa and barbecue sauce, all centered on the
Montmorency tart cherry. This perfect little fruit just seemed to
complement every food we tried it in. During the time downtown, all of the jams, salsas and wide
array of other condiments were handcrafted in small batches, right in
the Front Street kitchen. It was with great pride the owners at that time produced quality
products using Michigan-grown fruits.
In 2003, the Cherry Stop moved to 211 East Front Street, the busiest street in downtown Traverse City. In 2005,
Nick and Jamie Roster became the new owners of the Cherry Stop. The
Cherry Stop became much more than a place to buy cherry jam and dried
tart cherries, it was a place to find anything with
cherries in it or on it. Cherry-themed gift items of all kinds were a
part of the store, including kitchen items, bath and body items,
candles, cook books, baby gifts and artwork. Many of the items were made
locally by local artisans and local companies. The Rosters felt it was important
to support the Grand Traverse region as best they could.
In February 2014, Nick & Jamie Roster made the difficult but rewarding decision to close the brick-and-mortar retail location and focus on producing their delicious artisan foods and distributing them throughout Traverse City, the state of Michigan and beyond. They took part in events like Cherry Festival and Michigan State Fair to share their products with customers, and they worked with dozens of stores around the state to carry their products with the goal to make it easier for Cherry Stop fans to find products in their own local markets.